Installation, Social media, Activism

Partnership with ACLU, Families Belong Together, KIND, Immigrant Defenders, 72andSunny, IM Creations, and 72U.

Publicity — Pero Like/Buzzfeed, Adweek, Mitu, Campaign Live, Little Black Book, Muse by Clio, Argonaut Weekly

In 2017 the number of immigrant children detained was 2,400. In 2018, it became more than 14,000. To illustrate the number of minors separated from families and put in detainment centers across the U.S., we created a giant milk carton in Venice Beach filled with 14,000 milk cartons as a nod to the missing childrens campaign that ran through the U.S. from the early 80s to the late 90s. Each milk carton is labeled with what the children are missing, ie. family, youth, gifts, et cetera.

The sign and website are in English and Spanish. On, there is more information about the issue, people can find out how they can help, and a (working) op-ed video will go live providing broader context for the issue with possible solutions. 100,000 signatures on our petition will make Congress have to bring the issue to the table, and is our goal for phase 1.

We created a series of teasers for the unveiling of the installation, and graphic assets people can post to their stories or feed. View on next project.

Art direction — 72U
Neon light — Ginger Quintanilla
Op-Ed Video — Jacquelline Miller
Copywriting — Cristina Marquez
Social Media designs — Federico Zoppei and Daniel Hyo Kim
Social Media/ videos — Raja Mani
Website — Tyler Hicks, Taylor Alley
Photography — Wale Agboola
Sign Design — Daniel
Logistics — Ginger
3D Renders — Ginger and Tyler
Producer — Catherine Roscart
72U Director — Traecy Smith
Install help — Isaac Quintanilla, IM Creations
Agency — 72andSunny

November 2018