CREATIVE DIRECTION &
BRAND DESIGN
STYLEFRAMES &
MOVING IMAGE OBJECTS &
INSTALLATION
INFO

DoorDash Valentines
ART DIRECTOR, DESIGNER
2025

DOORDASH
SUPERETTE
PUBLISHED POST

Developed the art direction for DoorDash’s 2026 Valentine’s Day campaign, creating a flexible visual system in response to the absence of a photography and illustration budget. Our P0 was Gen Z and P1 millenial parents. Inspired by ‘80s Valentine’s ephemera, Tumblr-era melodrama, and vintage romance novels, the identity transformed existing product photography into a nostalgic, maximalist world, turning production constraints into a distinctive creative language while positioning DoorDash as a destination for last-minute gifting.


Lettering + Logos




Bios Morphe
ARTIST (DNGR:DNGR)
2023—2025


CLIENT:
STERLING BAY + GENSLER

CURATED BY TRE BORDEN & CO.

DNGR:DNGR, THE COLLECTIVE ARTISTIC PRACTICE OF GINGER Q & DANIEL HYO KIM

FABRICATION: DYSON & WOMACK Polished stainless steel, neon, and glass

Bios Morphe is a luminous, living sculpture that reimagines ancestral knowledge through steel, neon, and reflection. Rooted in the terrain of San Diego and informed by the medicinal practices of the native Kumeyaay, the work explores transformation through process, form, and place.

Native plants were digitally scanned and reinterpreted into layered forms made of mirrored steel, bent glass, and neon light, creating a material language that moves between the organic and the engineered. This synthesis of indigenous wisdom and technological innovation reflects a process-driven inquiry into interconnected futures.

Positioned between tradition and modernity, Bios Morphe inhabits a space where nature and technology can evolve in tandem.
GOOGLE MAPS PIN
DNGR:DNGR


I Know Who I Am
TITLE DESIGN, ART DIRECTION
2024

WATCH ON NOWNESS 


CLIENT
ISAAK ADOYI
TYLER HICKS
 Bespoke title lockup, ideation on overall look and feel, credits design, and color divider screens in place to symbolize the artist’s next chapter in their journey.

Tyler and Isaak created a short film capturing Isaak’s personal journey of isolation to self-discovery through nonlinear video editing segmented with moments of clarity.

The film was screened at SoHo Warehouse in the Arts District, and at SoHo House in West Hollywood September—November 2024.



Theatre of Cruelty
PROP DESIGN,  ART DIRECTION
2025



FLAUNT MAGAZINE
BABYMOROCCO

PHOTOGRAPHER: EUREE HONG
FABRICATOR: YI CHEUNG
STYLIST: ELLE HIOE
PRODUCER & WRITER: ANNE

Custom mask for Babymorocco’s shoot for Flaunt Magazine discussing his JeanPaul-era.

Created four mask designs to pitch, then moved to fabrication using a 3D scan of Babymorocco’s head for remote fitting. Mask is 3D printed in PLA, interior sponge for comfort and lift, and beads were sourced from the fashion district in DTLA. The beads were each clipped manually so they sit flush to the mask.
Short turnaround.



HULU’20
STYLEFRAMES, BRAND DESIGN
FEBRUARY 2020

Hulu has broken a lot of ground with culturally relevant stories. The upfront event aimed to market Hulu to advertisers as the “original trailblazer”, helping brands break through with “viewer-obsessed innovation”, quotes from Hulu’s brand book.

This concept informed the stage design (outsourced) and overall language in the design styleframes and motion. Built a design toolkit for the event.



HULU


BUCK
CD: SEAN DOUGHERTY
ACD: JENI WAMBERG
Motion: BUCK


Progression / Regression
DESIGNER, FABRICATOR
2026

SCI-ARC

DESIGNED IN RHINO, CNC’D, 3D PRINTED PLA, BRUSH-ON ELECTROPLATED COPPER THEN NICKEL, FLOCKING Progression and regression expressed as a recursive bending of time.

I was interested in exploring a transformative material language, where violence and renewal are registered through natural properties, structure/compression, and light.

This led to the creation of a sconce compressed by a wrought iron gate, using materials associated with a home and the discomfort and beauty of growth and self-discipline.


Unspoken
TITLE DESIGN, GRAPHIC DESIGN, ART DIRECTION
2019


PATRICK G. LEE

‘Unspoken’ follows six queer and trans Asian Americans as they grapple with their identity and consider what family acceptance might look like. In this short film directed by Patrick G. Lee, closeted and out people read aloud fictional and real coming out letters to their parents. Coming out is already complex, but being first generation with language and cultural barriers between you and your parents makes it all the more confusing and challenging. Embroidery suggests permanence. It's something we wear and identify with. Even when taken apart my a seam ripper, it still leaves its scars in the fabric. Embroidery has international cultural significance particularly in historical East Asian culture where embroidered illustrations filled room dividers. These ideas led to the direction of the opening title animation. Each frame was hand-embroidered. For the flyers, I wanted each of them to focus on each person in the film like a portrait.


Festival Mode
ART DIRECTOR, DESIGN
2022


TINDER


CD: STEVEN PHAM
SR. DESIGNER: VAHAGN AZARYAN
COPY: KAEYLYN LARK
PM: TIM HOGAN
MOTION: EMMY BUCKMAN
In order to have a brand identity versatile enough to hold every genre of music, we landed on a collage design direction to encompass Festival Mode, a feature released in 2022 on Tinder where you can match with people going to the same festival as you prior to the event. We were nspired by the eclectic nature of a music festival and how different stages often create little pockets of themed experiences. The end result is something loud, colorful, and bold. Whether it's an email or banner, or a modal or mural, we created a design system that could appropriately turn the volume up or down.


LISTOS California
CREATIVE DIRECTOR, ARTIST
2020


TRE BORDEN & CO
LISTOS CALIFORNIA
CAL EOS
VALLEY VILLAGE
LAMONT DIGITAL


PRODUCER: TRE BORDEN
CAL EOS: JUSTIN KNIGHTEN
PM: ALAN LANGE
VINYL CUTTING: GINGER Q
PHOTOSHOOT: GINGER Q, JACQUELINE MILLER, ITXY QUINTANILLA The fabrics and belief systems in our lives are armor, especially for immigrants. Over LA's quarantine, Listos California, a nonproft funded by CA Governor Newsom, reached out for a Disaster Awareness Campaign that targeted the different immigrant demographics in CA. Drawing from a palette of Korean quilt art called pojagi, life vests, and a classic Korean gambling game called Go-Stop, the work pursues themes of faith, scripture, and survival. I sewed orange neoprene and foam, vinyl cut, and heat pressed in light-reflective safety vinyl a Korean poem about alertness and resilience and took material and color inspiration from life vests. The sewed illustrations were inspired by the illustrations on Go-Stop cards, and the overall layout was designed to emulate the symmetry and hierarchical architecture depicted in religious imagery.


Don’t do Tinder.
ART DIRECTION, DESIGN
2022
CONCEPT WORK





TINDER


Tinder Studio
CD: STEVEN PHAM
COPY: KAEYLYN LARK
PM: TIM HOGAN
MOTION: EMMY BUCKMAN
Dating apps are overwhelming and exhausting. The expectation of having a genuine conversation with multiple unknowns, the immediacy of it all just becomes fatigue. In an effort to attract a younger demographic, a campaign that matches the attitude and cultural values of the times is necessary. 'Don't do Tinder.' was born out of an effort to remind people that Tinder is just a dating app. It's not that deep.

For an FY2023 campaign idea, I pitched a stylistic world that adopts the over-the-top nature of throwback PSA campaigns to take on Tinder dating stigmas. The Tinder Swindler movie utilizes a pre-internet Stranger Danger adage: You may have access to a private plane but you also have access to scammers. The good comes with the bad, that's just a universal concept.

So this campaign asks: if you're giving into fear mongering about things that are outside of your control, are you really living?



Antibodies
ART DIRECTOR, DESIGNER, STYLIST
2019
Los Angeles based artist Ginger Q creates innovative works made of neon, steel, acrylic, and other sculptural elements to form unconventional pieces that challenge assumptions.

Think Tank Gallery proudly presents her latest collection, ANTIBODIES, an experiential exhibition that reclaimsd "classics" and challenges societal homogeneity. Playing on the concept of antibodies, the immune system's response to toxins, the sculptures illustrate a defense movement that reimagine our navigation of modern structures.

The collection focuses on deconstructing a heavily imposed trope of uniformity, emphasizing the urgency of inclusion. This is where dynamic forms deplatform the status quo.

GINGER Q
THINK TANK GALLERY & SHOWROOM


ARTIST: GINGER Q
STYLIST AND DESIGN: DANIEL HYO KIM
MODELS: JAZZY MERCEDES, PABLO ARAMBURO, LAINEY, LUIS ZEPEDA, IAN MA
PRODUCTION: IM CREATIONS
PHOTOGRAPHERS: ANAYANCY GONZALEZ, WILLIE, PHIL AMERICA
VIDEO MUSIC: JAMSUS
HAIRSTYLIST: EFFRAINE CORTEZ
VIDEOGRAPHER: SCOTT SIRACUSANO
COLORIST: JACQUELINE MILLER
COPYWRITING: ITXY QUINTANILLA


Seed Health 
DESIGN, MOTION, VIDEO EDITING
2020—2023




SEED


CD: YUJI SAKUMA
DESIGNER: CALVIN CHIN
SXSW: DANIEL HYO KIM
SXSW SCRIPT: TRAVIS SPIER Selection of motion design, storyboarding, and video editing for social, Seed’s website, and events including Cannes and SXSW 2023.



Space of Anticipation
DESIGNER, FABRICATOR
2025




SCI-ARC

FOAM, RHINO, CNC The project began as an investigation into the Kellogg Doolittle House in Joshua Tree, analyzing how its sharp, skeletal forms achieve a precision that feels simultaneously ancient and industrial. Translating this attitude into a tangible architectural fragment, the design synthesizes principles from the Arts and Crafts movement, balancing strict utility with deliberate ornament. The tread is designed to evoke the harsh, anti-human character of the desert landscape. Structurally, the form thrives on asymmetry and intentional instability: one side of the tread appears more heavily supported than the other to introduce a subtle physical tension, while the vertical rods imply that the entire assembly is suspended from above. A shortened base further heightens this sensation of lift.

Because a stairway is inherently a zone of transition and anticipation, it serves as the ideal typological site to demonstrate how disconnected architectural fragments can be recombined into a new narrative.



Parallel Realities & Unpopular Truths
CREATIVE DIRECTION, DESIGN
2020
Curator Mylo Mu collaborated with Superposition Gallery / SoLA in Crenshaw to bring together BIPOC artists with work exploring identity, heritage. and narrative.

SUPERPOSITION GALLERY


SUPERPOSITION: STORM ASCHER
CURATOR: MYLO MU
CO-CREATIVE DIRECTOR: GINGER Q