WORK
SPACES
PROJECTS
ART DIRECTION
Drawing from vintage Valentine’s ephemera, paper lace, and scrapbook collage, the campaign reimagined everyday gifting through a playful, maximalist visual language. Bold typography, ornamental details, and exaggerated romantic motifs brought a sense of occasion to last-minute gifting, positioning DoorDash as a destination for spontaneous gestures of affection.
With new photography and illustration outside the production scope, the identity was built around existing imagery and a library of bespoke 3D elements, lacework, and graphic treatments. The resulting system gave the campaign a distinct visual language while remaining scalable across DoorDash channels.
DOORDASH NEWSROOM
COPYWRITER: JEN BROWN
INSTALLATION DESIGN
COLLABORATORS: GENSLER, BNBUILDERS, SERBIA STEWART CONSULING
PRODUCER: TRE BORDEN & CO.
LOCATION: PACIFIC CENTER, SAN DIEGO
Native plants were digitally scanned and reinterpreted as layered forms in mirrored steel, bent glass, and neon light. Combining organic references with industrial fabrication, the work creates an evolving visual language that reflects the relationship between ancestral knowledge and technological innovation.
DNGR:DNGR
TITLE DESIGN,
ART DIRECTION
I Know Who I Am is a short film by Isaak Adoyi and Tyler Hicks exploring isolation, identity, and self-discovery. Through nonlinear editing and moments of visual clarity, the film documents a personal journey toward self-recognition.
The title design extends this narrative through a bespoke typographic lockup, opening and closing credits, and color divider screens. Developed to mark transitions throughout the film, these elements create a visual language that reflects the tension between fragmentation and self-definition.
WATCH ON NOWNESS
CREATIVE DIRECTION,
PROP DESIGN, FABRICATION
A custom sculptural mask created for Babymorocco's Flaunt Magazine editorial reflecting on his Jean Paul Gaultier era. The piece draws on theatrical costume and exaggerated ornamentation, transforming the performer's head into an expressive, horned silhouette.
I developed four designs before the final mask was fabricated using a 3D scan of the artist's head for a custom fit. The form was printed in PLA, lined with foam, and finished with individually attached beads sourced from Los Angeles' Fashion District.
FLAUNT MAGAZINE ARTICLE
TALENT: BABYMOROCCO
PHOTOGRAPHER: EUREE HONG
CO-FABRICATOR: YI CHEUNG
STYLIST: ELLE HIOE
PRODUCER & WRITER: ANNIE BUSH
BRAND DESIGN
For Hulu's 2020 upfront presentation, the creative direction positioned the streaming platform as an original trailblazer, reflecting its role in reshaping television and connecting brands with culturally relevant stories.
Working with the team at BUCK, I developed styleframes and a brand guideline translating this direction into a cohesive visual system for the event. Built around bold framing, spatial typography, and Hulu's signature palette, the system informed the presentation's motion language and stage design.
AGENCY: BUCK
CREATIVE DIRECTORS: SEAN DOUGHERTY & VITOR ANDRADE
ASSOCIATE CREATIVE DIRECTOR: JENI WAMBERG
TITLE DESIGN
GRAPHIC DESIGN
ART DIRECTION
Unspoken is a short documentary by Patrick G. Lee following six queer and trans Asian Americans as they navigate identity, family expectations, and the complexities of coming out. Through personal stories and letters to their parents, the film examines the cultural and generational distances that shape these conversations.
Drawing on the permanence of embroidery and its significance within East Asian material traditions, I developed a title treatment combining hand-embroidered lettering with graphic illustration. The opening animation and accompanying portraits translate the intimate, often unspoken experiences of the film into a tactile visual language. Each frame of the title sequence was embroidered by hand to achieve a human touch and a sense of vulnerability.
PATRICK G. LEE
THIRD WORLD NEWSREEL
HUFFINGTON POST
SAN DIEGO ASIAN FILM FESTIVAL
ART DIRECTION,
BRAND DESIGN
Festival Mode is a Tinder feature connecting people attending the same music festivals before the event begins. Inspired by the eclectic visual culture of live music, the identity captures the energy and individuality of festival experiences.
A flexible system of saturated colors, checkerboard patterns, and modular graphic elements was developed to accommodate a wide range of festivals and musical genres. Designed to work across email, banners, and in-app placements, the identity balances expressive visual variety with a recognizable, scalable framework.
TINDER STUDIO
CD: STEVEN PHAM
SR. DESIGNER: VAHAGN AZARYAN
COPYWRITER: KAEYLYN LARK
PM: TIM HOGAN
MOTION: EMMY BUCKMAN
DESIGN, FABRICATION
The fabrics and belief systems in our lives are armor, especially for immigrants. Created for Listos California, a statewide disaster preparedness initiative, the work draws on familiar objects and Korean cultural traditions to explore themes of faith, protection, and survival.
Drawing from Korean quilting, life vests, and the visual language of Go-Stop playing cards, I developed a series of textile-based works using hand-sewn illustration, vinyl cutting, and heat-pressed reflective materials. From initial concept and pitch through fabrication and editing, the project reinterprets inherited visual languages as expressions of resilience and preparedness.
LISTOS CALIFORNIA IS AN INITIATIVE OF CALIFORNIA GOVERNOR’S OFFICE OF EMERGENCY SERVICES (CAL EOS)
ART CONSULTANCY: TRE BORDEN & CO
ART DIRECTION,
BRAND DESIGN
Don't do Tinder. is a speculative campaign concept developed for Tinder's FY2023 marketing initiative, challenging the fear and fatigue surrounding online dating. Inspired by the heightened paranoia of early internet culture and the sensationalism of stranger-danger messaging, the concept uses irony to question the anxieties associated with meeting new people.
Drawing from the visual language of throwback public service announcements, tabloid sensationalism, and early internet aesthetics, I developed and pitched a deliberately provocative campaign identity. Exaggerated messaging, nostalgic imagery, and irreverent humor reframe the perceived risks of dating, inviting audiences to question whether avoiding uncertainty means missing out on genuine connection.
TINDER STUDIO
CD: STEVEN PHAM
COPYWRITER: KAEYLYN LARK
PM: TIM HOGAN
MOTION: EMMY BUCKMAN
ART DIRECTION,
DESIGN, STYLING
Antibodies is an exhibition by Los Angeles artist Ginger Q at Think Tank Gallery & Showroom, challenging conventional forms and ideas of uniformity through sculptural works in neon, steel, and acrylic. Drawing on the body's immune response as a metaphor for resistance, the exhibition explores transformation, inclusion, and the disruption of established structures.
The visual and spatial identity translated these ideas into an exhibition environment, extending from the storefront and signage to interior graphic treatments. Bold typography, stark contrasts, and industrial references created a cohesive framework for the artworks while reinforcing the exhibition's confrontational character.
CREATIVE DIRECTOR: GINGER Q
TALENT: JAZZY MERCEDES, PABLO ARAMBURO, LAINEY, LUIS ZEPEDA, IAN MA
PRODUCTION: IM-CREATIONS
PHOTOGRAPHERS: ANAYANCY GONZALEZ, WILLIE, PHIL AMERICA
HAIRSTYLIST: EFFRAINE CORTEZ
COPYWRITER: ITXY QUINTANILLA