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HULU’20

BRAND DESIGN


HULU, 2020

For Hulu's 2020 upfront presentation, the creative direction positioned the streaming platform as an original trailblazer, reflecting its role in reshaping television and connecting brands with culturally relevant stories.

Working with the team at BUCK, I developed styleframes and a brand guideline translating this direction into a cohesive visual system for the event. Built around bold framing, spatial typography, and Hulu's signature palette, the system informed the presentation's motion language and stage design.

AGENCY: BUCK
CREATIVE DIRECTORS: SEAN DOUGHERTY & VITOR ANDRADE
ASSOCIATE CREATIVE DIRECTOR: JENI WAMBERG