Hololens 2 MomentumGRAPHIC DESIGN,
STYLEFRAMES
MICROSOFT, 2020
AGENCY: BUCK
CREATIVE DIRECTORS: DAN MARSH + ANDY LYON
ASSOCIATE CREATIVE DIRECTOR: GOSHA KUZNETSOV
PRODUCER: JAMEY KITCHENS
A campaign for Microsoft's HoloLens 2 highlighting its applications across medicine and aerospace, developed in collaboration with Lockheed Martin and Case Western Reserve University. The work showcased the technology's potential to transform complex industries through immersive, mixed-reality experiences.
Working with the team at BUCK, I developed styleframes exploring the intersection of technology, precision, and human innovation. Abstract forms, dimensional typography, and luminous gradients established a visual language that translated technical advancements into a series of cinematic compositions. The designs informed the final motion pieces displayed at the Microsoft Cube in Times Square, New York.