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ART DIRECTION,
BRAND DESIGN
Festival Mode is a Tinder feature connecting people attending the same music festivals before the event begins. Inspired by the eclectic visual culture of live music, the identity captures the energy and individuality of festival experiences.
A flexible system of saturated colors, checkerboard patterns, and modular graphic elements was developed to accommodate a wide range of festivals and musical genres. Designed to work across email, banners, and in-app placements, the identity balances expressive visual variety with a recognizable, scalable framework.
TINDER STUDIO
CD: STEVEN PHAM
SR. DESIGNER: VAHAGN AZARYAN
COPYWRITER: KAEYLYN LARK
PM: TIM HOGAN
MOTION: EMMY BUCKMAN