DoorDash Valentines

ART DIRECTOR, DESIGNER

2025

DOORDASH
SUPERETTE
PUBLISHED POST

Developed the art direction for DoorDash’s 2026 Valentine’s Day campaign, creating a flexible visual system in response to the absence of a photography and illustration budget. Our P0 was Gen Z and P1 millenial parents. Inspired by ‘80s Valentine’s ephemera, Tumblr-era melodrama, and vintage romance novels, the identity transformed existing product photography into a nostalgic, maximalist world, turning production constraints into a distinctive creative language while positioning DoorDash as a destination for last-minute gifting.