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Drawing from vintage Valentine’s ephemera, paper lace, and scrapbook collage, the campaign reimagined everyday gifting through a playful, maximalist visual language. Bold typography, ornamental details, and exaggerated romantic motifs brought a sense of occasion to last-minute gifting, positioning DoorDash as a destination for spontaneous gestures of affection.
With new photography and illustration outside the production scope, the identity was built around existing imagery and a library of bespoke 3D elements, lacework, and graphic treatments. The resulting system gave the campaign a distinct visual language while remaining scalable across DoorDash channels.
DOORDASH NEWSROOM
AGENCY: DOORDASH SUPERETTE
COPYWRITER: JEN BROWN