danhyo

Apple Music Radio

ART DIRECTOR

01.2024—PRESENT

PRIVATE

APPLE

Art Direction & Design for Music, primarily Radio and artist led shows. Projects include identity for This is Me...Now Radio with Jennifer Lopez, 100 Best Albums, and Becky G Show.

Work available upon request.

Lettering

HULU’20

STYLEFRAMES, DESIGN

FEBRUARY 2020

Hulu has broken a lot of ground with culturally relevant stories. The upfront event aimed to market Hulu to advertisers as the “original trailblazer”, helping brands break through with “viewer-obsessed innovation”, quotes from Hulu’s brand book.

This concept informed the stage design (outsourced) and overall language in the design styleframes and motion.

HULU

BUCK
CD: SEAN DOUGHERTY
ACD: JENI WAMBERG
Motion: BUCK

I Know Who I Am

TITLE DESIGN

SEPTEMBER 2024

WATCH ON NOWNESS

CLIENT
ISAAK ADOYI
TYLER HICKS

Bespoke title lockup, ideation on overall look and feel, credits design, and color divider screens in place to symbolize the artist’s next chapter in their journey.

Tyler and Isaak created a short film capturing Isaak’s personal journey of isolation to self-discovery through nonlinear video editing segmented with moments of clarity.

The film was screened at SoHo Warehouse in the Arts District, and at SoHo House in West Hollywood September—November 2024.

AS W/IN SO W/OUT

LETTERING + DESIGN + MOTION + EXPERIENTIAL

FEBRUARY 2023

Ginger Q's second solo exhibition, AS W/IN SO W/OUT: An Exploration of Tension, exhibited at D2 Art Gallery in Westwood, Los Angeles.

GINGER Q

ARTIST+CD: GINGER Q
PRODUCER: PABLO ARAMBURO
COPYWRITER: ITXY QUINTANILLA

Unspoken

TITLE DESIGN, GRAPHIC DESIGN

JULY 2019

PATRICK G. LEE

‘Unspoken’ follows six queer and trans Asian Americans as they grapple with their identity and consider what family acceptance might look like. In this short film directed by Patrick G. Lee, closeted and out people read aloud fictional and real coming out letters to their parents. Coming out is already complex, but being first generation with language and cultural barriers between you and your parents makes it all the more confusing and challenging. Embroidery suggests permanence. It's something we wear and identify with. Even when taken apart my a seam ripper, it still leaves its scars in the fabric. Embroidery has international cultural significance particularly in historical East Asian culture where embroidered illustrations filled room dividers. These ideas led to the direction of the opening title animation. Each frame was hand-embroidered. For the flyers, I wanted each of them to focus on each person in the film like a portrait.

Don’t do Tinder.

ART DIRECTION, DESIGN

SEPTEMBER 2022

CONCEPT WORK

TINDER

Tinder Studio
CD: STEVEN PHAM
COPY: KAEYLYN LARK
PM: TIM HOGAN
MOTION: EMMY BUCKMAN

Dating apps are overwhelming and exhausting. The expectation of having a genuine conversation with multiple unknowns, the immediacy of it all just becomes fatigue. In an effort to attract a younger demographic, a campaign that matches the attitude and cultural values of the times is necessary. 'Don't do Tinder.' was born out of an effort to remind people that Tinder is just a dating app. It's not that deep.

For an FY2023 campaign idea, I pitched a stylistic world that adopts the over-the-top nature of throwback PSA campaigns to take on Tinder dating stigmas. The Tinder Swindler movie utilizes a pre-internet Stranger Danger adage: You may have access to a private plane but you also have access to scammers. The good comes with the bad, that's just a universal concept.

So this campaign asks: if you're giving into fear mongering about things that are outside of your control, are you really living?

Festival Mode

STYLEFRAMES, DESIGN

MARCH 2022

TINDER

CD: STEVEN PHAM
SR. DESIGNER: VAHAGN AZARYAN
COPY: KAEYLYN LARK
PM: TIM HOGAN
MOTION: EMMY BUCKMAN

In order to have a brand identity versatile enough to hold every genre of music, we landed on a collage design direction to encompass Festival Mode, a feature released in 2022 on Tinder where you can match with people going to the same festival as you prior to the event. We were nspired by the eclectic nature of a music festival and how different stages often create little pockets of themed experiences. The end result is something loud, colorful, and bold. Whether it's an email or banner, or a modal or mural, we created a design system that could appropriately turn the volume up or down.

ZTX

SENIOR DESIGNER

2023

Design and art direction for ZTX’s metaverse.

ZTX

CD: TRAVIS BRITTON
3D: DMITRY PRUSHAK

Tinder Matchmaker

DESIGN

AUGUST 2022

TINDER

CD: STEVEN PHAM

Developed illustrations for "Matchmaker," a new Tinder feature that allows users to swipe on behalf of their friends or invite friends to swipe for them. The concept drew inspiration from the mystique of tarot cards, as well as themes of astrology and fate, creating a engaging and symbolic identity within Tinder that aligns with the feature's unique premise.